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Store Hours:
Mondays: 11a-5p
Tuesdays: 11a-6p
Wednesdays: 11a-7p
Thursdays: 11a-6p
Fridays: 11a-6p
Saturdays: 10a-4p

We are a bridal boutique that specializes in all bridal and wedding party attire including Bridal Gowns, Tuxedo Rentals, Bridesmaid Dresses, Flower Girl Dresses, Mother's Dresses, Special Occasion, Quinceañera Dresses, Homecoming, Prom, Headpieces, Veils, Garters, Jewelry, Purses, Shoes and other accessories.

Every wedding is as unique as its bride, and our goal is to help guide this uniqueness into the bride's perfect vision of what her wedding will look like. We strive to achieve the highest customer satisfaction and quality gowns at a reasonable price. We also carry a selection of full figure bridal gowns so that everyone can have the opportunity to try on sample gowns.

We also offer alterations and shoe dying services. 
We take alterations from other stores as well.  

Feel free to give us a call at 608-274-LOVE to set up an appointment to come and see our selection

For more information:
Call us at: 608-274-LOVE (5683)E-mail us at:

We are located at the Hatchery Hill Plaza, 2990 Cahill Main Suite #200, Fitchburg, WI. Right off S. Fish Hatchery Road-the strip mall next to Copps, backside, second level, Down from Great Dane Pub.